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Warp and weft are at the heart of the Telami products: fabric, with its infinite variations of textures, colors, and materials, is the best expression of the identity and lifestyle of the person who chooses it. The possibilities for customizing the Telami products are endless.
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CO-BRANDING
347
FABRICS USED
4
FASHION SHOWS
TELAMI X ODEEH
The co-branding between Telami and Odeeh is a one-of-a-kind project, arising from a common vision and animated by shared values: product quality, craftsmanship, and a unique style, where the icons of the past are boldly revisited.
Telami and Odeeh discovered one another through mutual collaborations with the best manufacturers in northern Italy. A great affinity of thought between the two brands was immediately clear, as well as their desire to experiment, merging the two apparently distant worlds of design and fashion to create a virtuous contamination.
As interior and fashion designers respectively, Telami and Odeeh have together played with textures, patterns, colors, and materials, combining them to bring forth an exclusive style and unprecedented customization.
Telami brand was just born, when Rossana Orlandi chose 100 of its director's chairs to create a capsule collection, presented during the 2018 Milano Design Week. A creative experimentation personally supervised by the famous talent scout, who selected and matched Dedar fabrics to dress the seats.
Following the great success achieved on that occasion, the colorful and eclectic chairs become "Telami + Ro", a collection developed and marketed in co-branding.
The collection's philosophy plays on the idea of an eternal summer. Hawaiian patterns form the base layer of floral and organic prints. Paying tribute to Gio Ponti's shapes of the 1950s, clean, graphic motifs have been overlaid to imbue the textile design with bold colors and historical references.
The collection isn’t meant to move with the body but within a space. This three-dimensional thinking has led to a new style which continuously cross-references the clothes of Odeeh's collections and Telami's chairs— fashion and design.
An unprecedented creative process draws inspiration from some of Atelier Cologne's star fragrances and translates them into unique colors, textures, and fabrics. The result is a capsule collection of chairs created exclusively by Telami, which has revisited its Tripolina Chair with handmade embroideries and brightly hued graphics.
The chair becomes an enveloping fragrant embrace and creates a fresh and unique sensory experience in which high perfumery merges with the world of design for the first time.
Limited edition exclusively made for 5vie art + design.
Two classic Telami models, Tripolina and Director's chair, are reinterpreted to tell the message that good design is timeless and cannot do without functionality, nor constructive care. Making a good product that lasts forever: this is how Telami puts ethical design into practice.
The installation "Telami for Good" tells of a project that seeks to combine aesthetics and ethics in a high quality product, everlasting, and made accessible to all.
The collaboration between Telami and Moroni Gomma plays on concepts regarding the history of Moroni Gomma and that of Milan, which are closely intertwined. The choice falls on the most typical side of the brand: technical products made of rubber.
Telami selected some materials in foil to produce limited edition Tripolina clothes.
Playing with Milanese history, some places were chosen as symbolic of the city and its modern history: the stadium, the first subway designed by Franco Albini, and the most famous nightclub still alive in the memories of those who frequented it. The materials chosen to make the chairs enter into an ironic dialogue with these places, paying them tribute.
